our products are
Built for pros
Hookum Good is the creator of the one and only “Bait Buoy”—The ultimate tackle organizer. We also craft leader rolls in multiple sizes to keep your fishing adventure running smooth.
Built for anglers, by anglers
MEET THE OWNERS
Co-owner
TIMOTHY WILDER
Timothy Wilder is the co-owner of Hookum Good, a company dedicated to producing innovative tackle organization products that help anglers stay equipped and ready on the water.
With a strong work ethic and a passion for excellence, Timothy enjoys building tools that serve both hobbyists and professionals in the fishing community. Beyond his business endeavors, he is committed to serving the Lord and faithfully supports the ministries of his local church. Timothy values family, faith, and community, striving to live in a way that honors God while using his gifts to make a lasting impact.
Co-owner
Mike Smith
Mike Smith is a co-owner of Hookum Good, where he brings his lifelong passion for fishing and the outdoors into the heart of the company’s mission. With a background in law enforcement, Mike is dedicated to developing practical solutions that make life easier for anglers on and off the water.
Mike values creativity, hard work, and excellence, and he is committed to helping anglers stay prepared and focused on what they love most—fishing. Beyond his business endeavors, Mike seeks to live out his faith by serving others and investing in his community.
Family owned
Made in the USA
Faith Driven
We support our troops
Less fumbling. More fishing.
stay organized
Essential gear like pliers, scents, and leaders always seem to get lost in the shuffle of a tackle box. The Bait Buoy keeps everything mounted, visible, and within arm’s reach.
Less searching. More catching.
NO WASTED TIME
Tying leaders and searching for gear eats up precious minutes when your line could be in the water. With pre-tied leaders and organized storage, the Bait Buoy puts more time back into fishing.
Productive on water.
Fish Faster
Without a system, anglers waste time tying leaders on the river instead of preparing beforehand. The Bait Buoy makes pre-tying and organizing leaders simple, so you’re always ready to go.